http://www.cattelecom.com/site/en/news_detail.php?id=840&cat=457&year=2009 Mr.Sompol Chanprasert, CAT Acting Executive Vice President (Marketing Service) says about the news that CAT has economical problems that we should consider the company performance from the operating profit. “We can see from our EBITDA (Earnings Before Interest, Tax, Depreciation and Amortization). In 2008, CAT’s EBITDA was 29,932 million baht, comparing with 2007 EBITDA which was 29,127 million baht. We will see that 2008 EBITDA is higher than 2007 EBITDA 805 million baht or about 2.76% which means that CAT still has high liquidity. About CAT’s rebranding, we need to do it to enhance the organization’s potentiality so that we can do business efficiently in the world of high competition in marketing and technology. About the news that CAT’s board approved 490-million-baht budget within 3 years (2008-2010), we would like to inform that the budget was approved according to the business plan which the board approved and the rebranding plan is the part of it. The amount of rebranding budget is 199 million baht and now we spend 25.16 million baht. When we rebrand, we have to change and renovate many places such as CAT’s restaurant, Customer Service centers etc. It does not mean that we use the budget right away, but we have to present the action plan and details before the operation so that we can use the budget effectively. For the point that CAT has hired 2 agencies to do campaign CAT 001 and CAT 009, we would like to say that it was the plan that was fixed since 2007. There were 15 agencies who presented for the campaigns and we chose the agency that had the highest marks for each service. Now it is on the process of hiring but we have not signed the contract yet.”   2009-03-17 00:22:00 cattelecom.com http://www.cattelecom.com/site/en/news_detail.php?id=1762&cat=457&year=2010                  Nonthaburi. March 26, 2010 – IBM Thailand Co., Ltd., FXA Co., Ltd, and CAT Telecom Plc., collaborate to support Ministry of Agriculture and Cooperatives’ food traceability project in order to enable Thai farmers, exporters and retailers improve global food safety by making Thailand’s agricultural products traceable from farms to store shelves.                  In the photo from left to right – Mr. Thanwa Laohasiriwong, Country General Manager, IBM Thailand Co., Ltd., Mr. Niwat Sutemechaikul, Secretary General, The National Bureau of Agricultural Commodity and Food Standards (ACFS), Mr. Somyot Tanapirunthorn, Executive Vice President, Business Marketing, CAT Telecom Public Company Limited, Mr. Paul Chang, WW Lead: Business Strategy, Emerging Technologies, IBM Corporation and Mr. Arporna Paul Sribhibhadh, Executive Chairman, FXA Co., Ltd.   2010-03-29 16:19:00 http://www.cattelecom.com/site/en/news_detail.php?id=841&cat=456&year=2009  From now to 30th June, CAT has special promotion for CAT-IDC customers: fee exempt and sending 3,000 SMS per month free with CAT4SMS. CAT provides the operation and maintenance of Co-location, Dedicated Server, Shared Web-hosting services together with facility management. You can manage your system in your own style with high-speed internet connection. There are also technical experts who will take good care of the server. We receive ISO 27001 ISMS Certification, so you can trust it. More information can be obtained at Enterprise Customer Department, 0 2104 4752, CAT Customer Service all over the country or website http://www.idc.cattelecom.com 2009-03-17 15:32:00 http://www.cattelecom.com/site/en/news_detail.php?id=1281&cat=456&year=2009 Strength and competitiveness enhanced to offer greater customer satisfaction in all “sense of communications” In celebrating the seventh successful year of its corporatization, CAT Telecom Plc (CAT) announced a major revamp in its organizational structure in order to improve efficiency, competitiveness and ability to better serve customers’ rapidly changing needs. The new structure will be the key to making CAT “the top-of-mind ICT provider” who makes sense of communications. Mr. Sompol Chanprasert, acting Chief Executive Officer, CAT Telecom, said that CAT has achieved great successes in all areas, ranging from service coverage area, quality and efficiency, throughout the past six years. It has seen a significant progress in its advanced communications technology and network that enable CAT to better address customer’s various communications requirements. “The current communications market is very competitive and dynamic with rapid changes in terms of technology and users’ demand, not to mention high competition. As the country’s key provider of basic communications infrastructure, CAT needs to have a flexible organization structure that enables us to maximize our capability and potential as well as to move fast. This led to a major organizational restructuring,” said Mr. Chanprasert. “In the past year, we have gone through a major organizational structure change. Our organization  now comprises five major business units, each operates interdependently and has its own vision. We are confident that the new structure will enable CAT to effectively and efficiently improve its service that meets well with Thai consumers’ lifestyle and business needs. This will enable CAT to become the “top of mind ICT provider that customers always think of.” Under the new structure, CAT will comprise five main businesses. The International Call Service Business Unit will focus mainly in increasing service efficiency and quality. The Provincial CDMA Business Unit will focus its resources and efforts in expanding service coverage area while improving quality of voice and data transmission. The Data Communications Business Unit is responsible for improving the quality of data communications and Internet services. IT Security Business Unit meanwhile will develop and offer IT and communications network security services not only in Thailand but also in its neighboring countries. And, the e-Business will act as an integrated virtual market that supports the government’s e-Thailand policy and help promote the development of e-business in all areas. Target and vision of each business unit are as follows: • International Call Service Business Unit has a vision to become one of the top third international corporations in ASEAN and plans to achieve this through strong business alliance, integrated service offering and the right positioning of its products and services. • Provincial CDMA Business Unit has a vision to become the country’s leading wireless multimedia service provider which can be achieved by synergy and strategic partnership alliance. • Data Communications Business Unit has the vision to be the strategic provider of world-class ICT solutions with quick market response, clear focus, cost leadership and differentiation. • IT Security Business Unit plans to become the leader in IT system and network security both in Thailand and its neighboring countries. Its key strategy is to offer a wide range of value added services • E-Business Unit plans to be the leading ASEAN’s e-Business provider. To achieve this ambitious vision, the business unit will focus on creating and strengthening relationship with both public and private sectors, customers’ satisfaction and integrated human resource development. “The new organizational structure will enable CAT to offer quality services that best address diverse needs of different groups of customers. This will in the end make all communications experience very impressive one, and enable all user group to enjoy the “sense of communications”. We are confident that this direction will strengthen our potential to best support Thailand’s rapidly developing economy and rising demand for quality and efficient communication services. Highly efficient communications service is a key to drive an economy and enhance a country’s competitive advantages,” he said. 2009-09-01 13:32:00 http://www.cattelecom.com/site/en/news_detail.php?id=1294&cat=457&year=2009 Mr.Adam Sutcliffe, Senior Business Manager of the Emerald Group Publishing Limited interested in having the Highly Commended Award Winner presented in person at CAT Telecom PCL. The paper has been selected as it was one of the most impressive pieces of work is the article entitled "Optimization of prehension force through tactile sensing" by Dr. Somrak Petchartee, Engineer at R&D Department. Abstract: Optimisation of prehension force through tactile sensing Purpose – The purpose of this paper is to analyze surface deformations caused by shear and moment forces on tactile materials and present a method to detect and reduce the risk of slippage by controlling the normal force as measured by tactile sensor arrays. Design/methodology/approach – A predictive model has been proposed which uses a basic method adapted to real applications in grasp optimization. Prevention of premature release with minimum prehension force is addressed without the need to measure the coefficient of friction between object and robot gripper. Predictive models have been used to develop a set of rules which predict the pre-slip based on fluctuations in tactile signal data. Findings – The tactile sensors can be used in a “nonlinear” manner during manipulation tasks. When the gripper finger first makes contact with an object, the stress distribution under the finger skin varies rapidly. Predictive models have been used to develop a set of rules which predict the pre-slip based on fluctuations in tactile signal data. Pre-slip at the contact area just prior to object movement produces rapid but detectable stress transients. Originality/value – Tactile sensors do not measure stress generated by a contact with an object directly, but instead measure strain in an interposed compliant, polymeric medium intended for sensor protection and prehension assistance. Reliable detection of pre-slip has hitherto eluded researchers using such tactile techniques.   2009-09-08 08:40:00 http://www.cattelecom.com/site/en/news_detail.php?id=1487&cat=456&year=2009 CAT OPENS NEW WEBSITE TO CELEBRATE HM’S BIRTHDAY    CAT Telecom Public Company Limited today launched a very special website, inviting Thais and foreigners to light virtual candles online and let the flame shine to celebrate HM King Bhumibol Adulyadej’s birthday. The event was presided over by Maj. Gen. Sanan Kajornprasart, Deputy Prime Minister.   Nathi Premrasmi, Chairman of the Board, CAT Telecom Public Company Limited, disclosed that CAT Telecom has designed and launched a special website www.candlefortheking.com to offer opportunity for Thais and foreigners to send their birthday wishes to His Majesty King Bhumibol Adulyadej on his birthday (December 5)   “The “Candle for the King” campaign is built on CAT Telecom’s technology capability and our strength as the country’s core telecommunication infrastructure and service provider with the largest network that reaches the mass audience. With our strength, we are ready to connect people together to create a harmonious society. With this new website, Thais living everywhere in the world can express their love and respect to His Majesty who is the center of the entire country who holds together everyone in Thai community. With oneness among Thais, the country can move forward healthily towards sustainable growth,” said Premrasmi.   Interested persons can participate in this “Candle for the King” campaign from 18 November to 9 December 2009. They can click www.candlefortheking.com to light a candle and let the flame represents them in wishing His Majesty a happy birthday. Participants can also click to see their own candles and invite friends to join the campaign via email or tag friends in popular online communities such as Facebook, Hi5 and Twitter. At the end of the campaign, CAT Telecom will collect all the blessings to His Majesty. 2009-11-26 11:58:00 http://www.cattelecom.com/site/en/news_detail.php?id=1960&cat=456&year=2010 CAT fully realizes the hardships caused by recent domestic political conflict which inconvenienced CAT customers. In an attempt to ease such difficulty, CAT has launched a special campaign, “International Call Promotions to Overcome the Crisis”. This campaign offers the best-ever international call rates to both individual and business customers of CAT 001, CAT 009, CAT PhoneNet, CAT2Call Plus Prepaid, CAT2Call and CAT One-Connect services. The campaign will start on July 1st, 2010. Miss Tanwadee Wongteerarit, Senior Executive Vice President of CAT Telecom Plc., stated that “During the political conflict over the last couple of months, Thai people in general suffered, as well as, business operators. With the genuine hope to be part of the solution, CAT has launched an alleviating campaign ‘International Call Promotions to Overcome the Crisis’, offering specially reduced rates for individuals as well as commercial customers to make international calls.” Special offer for corporate clients: • 5% discount on CAT 001 and CAT 009 services for 3 months from July to September 2010. Moreover, customers with a monthly bill value of over 50,000 Baht are entitled to an additional 5% discount. This campaign is exclusively for existing registered landline numbers of CAT International telephone service. For more information on registering your numbers to receive this discount, visit www.cattelecom.com or telephone CAT Contact Center at 1322. • Waiving of monthly fee plus another 5% discount on CAT One-Connect service CAT One-Connect is a landline telephone service, the signal of which is directly linked from the CAT network. Therefore, the sound quality is very clear and noise-free. o Waiving monthly fee for CAT One-Connect for 3 months between July and September 2010. o Customers with a monthly bill value of over 30,000 Baht are entitled to an additional 5% discount, on top of their existing 16-23% discount for the period of 3 months from July to September 2010. Special offer for individual customers: In addition to the special 5% discount for 3 months just as offered to corporate clients, individual customers will also enjoy the following services under this campaign which are specially designed to suit their needs. • 20% discount on CAT PhoneNet for calls to 231 destinations CAT PhoneNet Card is an international calling card. This campaign offers 20% discount for 231 destinations across the world. For instance, making a phone call to the United States, Canada, China, Hong Kong, Singapore is only 0.8 Baht per minute. The campaign starts from July 1st to September 30th, 2010. Existing and new cards are valid for this campaign. This promotion is applicable for use through both landline and mobile phones. • Special discount on CAT2Call Plus Prepaid service for calls to 5 destinations CAT2Call Plus Prepaid is Voice over IP service which you can both have incoming and outgoing calls as normal. This promotion lets you call 5 destinations at remarkably reduced rates, namely, Bangladesh at 2 Baht/minute, India at 1.5 Baht/minute, Qatar at 11 Baht/minute, UAE at 8 Baht/minute, and Israel at 1 or 5 Baht/minute (call to fixed line or mobile number). This promotion is exclusive for customers of CAT2Call Plus Prepaid who apply to use the service between July 1st – September 30th, 2010. The promotion is valid for 12 months. • CAT2Call offers a special rate for overseas calls, starting at only 0.5 Baht/minute Making overseas calls via the Internet (PC to phone) to both landline and mobile phones to 231 destinations worldwide, including Thailand, can be easy and economical with CAT2Call. Special rates for calls to 12 popular destinations, including, the United States, Canada, China and Singapore, start at 0.5 Baht/minute. The promotion is valid from July 1st to September 30th, 2010. • CAT 009 promotion period extended CAT extends the CAT 009 promotion, starting at 4 Baht per minute, for calls to Laos, Malaysia, the U.S., Canada, China, Hong Kong, Singapore, and there are other special rates for other destinations. The promotion is extended to December 31st, 2010. Now you will enjoy longer calls at lower prices. Landline and mobile phones of all networks and all providers can use this promotion. (All of the above rates do not include VAT.) “CAT hopes that this alleviating campaign would contribute to assisting Thai people in dealing with the crisis. The reduced costs of overseas calls would mitigate some difficulty and bring down the cost of communication with international business partners or friends, and will help the Thai economy recover in the long term. This campaign offers a wide variety of choices in making international calls to cater for the different lifestyles of customers. CAT also offers other cost-saving services. For more information, please call CAT Contact Center on 1322 or visit www.cattelecom.com”, added Miss Tanwadee.   2010-07-02 11:10:00 http://www.cattelecom.com/site/en/news_detail.php?id=2070&cat=457&year=2010                  Jirayut Rungsrithong, the chief executive officer of CAT Telecom Public Company Limited or CAT, together with Wichian Mektrakarn, the chief executive officer of Advance Info Service Public Limited Company or AIS, and Thana Thienachariya, the chief strategy and corporate affairs officer of Total Access Communication Public Company Limited or dtac have jointly signed an Interconnection Charge agreement witnessed by Pitjapol Jantanasaro, a deputy secretary-general of the National Telecommunications Commission                  The signing of the IC agreements is made between CAT and AIS and between CAT and dtac with an intention to solve lingering complaints from mobile phone users who experience difficulty in making a cross-network call stemming from an inadequate number of direct links to serve an increasing number of mobile phone users.                  Thus, the IC agreements between the three mobile phone operators will guarantee that users can make a cross-network call easier and more smoothly in compliance with NTC’s Notification regarding Telecommunications Network Access and Interconnection B.E. 2549 (2006) announced on May 17, 2006 requiring all mobile phone operators whether a licensee or a concessionaire to comply and abide by the same conditions and criteria set by the NTC.                   “Cooperation among the three mobile phone operators, to adopt an IC rate today, marks another significant step crucial for the development of Thailand’s telecom industry seen as a joint effort to fully interconnect among another so that mobile phone users can smoothly make a cross-network call. As a consequence, it will forge the whole industry to be more committed to improving its network quality and compete intensively in providing a better service that will ultimately benefit mobile phone users.”   2010-08-27 13:14:00